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<channel>
	<title>kleinsma</title>
	<link>https://kleinsma.cargo.site</link>
	<description>kleinsma</description>
	<pubDate>Wed, 28 Aug 2024 06:34:05 +0000</pubDate>
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		<title>Kleinsma</title>
				
		<link>https://kleinsma.cargo.site/Kleinsma</link>

		<pubDate>Thu, 16 May 2019 04:15:41 +0000</pubDate>

		<dc:creator>kleinsma</dc:creator>

		<guid isPermaLink="true">https://kleinsma.cargo.site/Kleinsma</guid>

		<description>

Dutch, multidisciplinary, and experienced hands-on creative director and designer based in Melbourne. Creator of ideas and visual execution for two+ decades, with a rare ability to cross-over between traditional and digital media. I thrive in the space between brand and digital, with a strong focus on craft.
 I collaborate with individuals, studios, and agencies to bring brands and products to life.&#38;nbsp;




︎︎︎ 
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		<title>Brand refresh for growth - The Growth Distillery</title>
				
		<link>https://kleinsma.cargo.site/Brand-refresh-for-growth-The-Growth-Distillery</link>

		<pubDate>Wed, 28 Aug 2024 06:34:05 +0000</pubDate>

		<dc:creator>kleinsma</dc:creator>

		<guid isPermaLink="true">https://kleinsma.cargo.site/Brand-refresh-for-growth-The-Growth-Distillery</guid>

		<description>
Brand refresh for growthThe Growth Distillery

 
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The Growth Distillery helps businesses stay ahead by delivering relevant consumer behaviour data, distilled into clear and actionable insights.

This quick-turnaround project involved a complete refresh of a dated brand identity. While paying subtle homage to the original brand, the updated brand mark, colour palette, typography, and extended creative direction introduced a fresh and modern approach. The project concluded with a concise brand style guide, providing a flexible but clear creative foundation for consistent application across both digital and print platforms.


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</description>
		
	</item>
		
		
	<item>
		<title>Home of eVW - Volkswagen Australia</title>
				
		<link>https://kleinsma.cargo.site/Home-of-eVW-Volkswagen-Australia</link>

		<pubDate>Tue, 20 Aug 2024 04:11:14 +0000</pubDate>

		<dc:creator>kleinsma</dc:creator>

		<guid isPermaLink="true">https://kleinsma.cargo.site/Home-of-eVW-Volkswagen-Australia</guid>

		<description>


Home of eVWVolkswagen Australia

 &#60;img width="2880" height="1620" width_o="2880" height_o="1620" data-src="https://freight.cargo.site/t/original/i/37d6011873713c4d6672e4c18a41971779139b3b13f99187a677b4613ec5d877/Kleinsma_VWEVHub_00.jpg" data-mid="217870887" border="0"  src="https://freight.cargo.site/w/1000/i/37d6011873713c4d6672e4c18a41971779139b3b13f99187a677b4613ec5d877/Kleinsma_VWEVHub_00.jpg" /&#62;


For over 45 years, Volkswagen has led the charge in alternative drive solutions, focusing on electrification. With a commitment to making electric vehicles accessible to all, VW is determined to lead the global shift towards plug-in hybrids and electric cars.


Welcome to the ultimate hub for Volkswagen’s e-mobility. Dive into a world where you can explore the latest in electric tech, discover why going electric is the way forward, and check out every EV model Volkswagen has to offer.
The eVW Fit experience is your personal Volkswagen EV matchmaker. Through a series of questions, it pairs you with your perfect electric ride, custom-fit to your lifestyle. Every result is uniquely tailored, with content that evolves based on your preferences.


Plus, the AR tool helps you pinpoint the best spot for dedicated chargers and provides guidance for consultations with installation experts.




&#60;img width="2880" height="1620" width_o="2880" height_o="1620" data-src="https://freight.cargo.site/t/original/i/dc618593b67e37f4e034a0235a506d7143e18c7ea2be3501a6524890c08c70d3/Kleinsma_VWEVHub_01.jpg" data-mid="216646884" border="0"  src="https://freight.cargo.site/w/1000/i/dc618593b67e37f4e034a0235a506d7143e18c7ea2be3501a6524890c08c70d3/Kleinsma_VWEVHub_01.jpg" /&#62;

&#60;img width="1440" height="1620" width_o="1440" height_o="1620" data-src="https://freight.cargo.site/t/original/i/5801e17f8f885c01e47b53d62b4a0eb40505d268135d992d86abb7881a7a9532/Kleinsma_VWEVHub_02A.jpg" data-mid="217128733" border="0"  src="https://freight.cargo.site/w/1000/i/5801e17f8f885c01e47b53d62b4a0eb40505d268135d992d86abb7881a7a9532/Kleinsma_VWEVHub_02A.jpg" /&#62;
&#60;img width="1440" height="1620" width_o="1440" height_o="1620" data-src="https://freight.cargo.site/t/original/i/69a36f715f85c762d91ae9fc6ae52b71b4a91605e8273d123aa028f93afc0005/Kleinsma_VWEVHub_02B.jpg" data-mid="217128734" border="0"  src="https://freight.cargo.site/w/1000/i/69a36f715f85c762d91ae9fc6ae52b71b4a91605e8273d123aa028f93afc0005/Kleinsma_VWEVHub_02B.jpg" /&#62;


&#60;img width="1440" height="1620" width_o="1440" height_o="1620" data-src="https://freight.cargo.site/t/original/i/4fb77bbda2832e460f13fb3801e8f72a867b5db96691498df784aaf9fabe7216/Kleinsma_VWEVHub_03A.jpg" data-mid="217128735" border="0"  src="https://freight.cargo.site/w/1000/i/4fb77bbda2832e460f13fb3801e8f72a867b5db96691498df784aaf9fabe7216/Kleinsma_VWEVHub_03A.jpg" /&#62;
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&#60;img width="2880" height="1620" width_o="2880" height_o="1620" data-src="https://freight.cargo.site/t/original/i/7d21a9253de5c9aa95af5a0c02fb7e5d7b0e8e93f3ba4dd6006d08936745d422/Kleinsma_VWEVHub_04.jpg" data-mid="217871027" border="0"  src="https://freight.cargo.site/w/1000/i/7d21a9253de5c9aa95af5a0c02fb7e5d7b0e8e93f3ba4dd6006d08936745d422/Kleinsma_VWEVHub_04.jpg" /&#62;
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Designed and developed in collaboration with Volkswagen and Tribal/DDB Group Australia.


</description>
		
	</item>
		
		
	<item>
		<title>Next-gen fan experience - Supercars Australia</title>
				
		<link>https://kleinsma.cargo.site/Next-gen-fan-experience-Supercars-Australia</link>

		<pubDate>Tue, 06 Aug 2024 03:58:21 +0000</pubDate>

		<dc:creator>kleinsma</dc:creator>

		<guid isPermaLink="true">https://kleinsma.cargo.site/Next-gen-fan-experience-Supercars-Australia</guid>

		<description>
Next-Gen fan experienceSupercars Australia

&#38;nbsp;&#60;img width="2160" height="1215" width_o="2160" height_o="1215" data-src="https://freight.cargo.site/t/original/i/c943e2ff84dbe388e5d2124371eafaac63ec8a53fd709d9558d875643ba244a2/Kleinsma_SupercarsDigital_00.jpg" data-mid="215910573" border="0" data-no-zoom src="https://freight.cargo.site/w/1000/i/c943e2ff84dbe388e5d2124371eafaac63ec8a53fd709d9558d875643ba244a2/Kleinsma_SupercarsDigital_00.jpg" /&#62;

The all-new Supercars Australia digital platform revolutionises how fans engage with the pinnacle of Australian motorsports.
This transformation brings fans closer to the action than ever, offering real-time insights and immersive features that make every race an unforgettable experience.


The new website caters to everyone, from first-time visitors eager to engage with the championships to devoted enthusiasts seeking in-depth information about their favourite teams and drivers. The sophisticated ticketing platform allows fans and corporates to reserve exclusive experiences at all Australian circuits during race weekends.

The Supercars app puts fans in the passenger's seat with state-of-the-art features like Live Timing and Shotgun. Exclusive in-car cameras provide a race-eye view of the cockpit, offering unfiltered audio and visual access to the action. Fans can hear the roar of the engines, the screech of the tires, and the intensity of the battles. On-board telemetry and real-time insights give viewers an unparalleled experience in Australian sports entertainment.

Unleash the driver in you with Supercars+, the next generation of the Supercars membership platform. It offers exclusive benefits and access to Supercars racing, whether from the comfort of your home or at the track.

This revamped platform is supported by an extensive design system across the website, app, and Supercars membership identity.


&#60;img width="2880" height="1620" width_o="2880" height_o="1620" data-src="https://freight.cargo.site/t/original/i/d8ba6c5dc50e2eac7ebf155d8fb20db8112dbedab27010f9d3a61de92b266fc4/Kleinsma_SupercarsDigital_01.jpg" data-mid="215907001" border="0"  src="https://freight.cargo.site/w/1000/i/d8ba6c5dc50e2eac7ebf155d8fb20db8112dbedab27010f9d3a61de92b266fc4/Kleinsma_SupercarsDigital_01.jpg" /&#62;

&#60;img width="2880" height="1620" width_o="2880" height_o="1620" data-src="https://freight.cargo.site/t/original/i/946dbc87f9a1a0393758143fde36a2daa74698db0cc19f4ebc9c0a7a870884dd/Kleinsma_SupercarsDigital_02.jpg" data-mid="215907002" border="0"  src="https://freight.cargo.site/w/1000/i/946dbc87f9a1a0393758143fde36a2daa74698db0cc19f4ebc9c0a7a870884dd/Kleinsma_SupercarsDigital_02.jpg" /&#62;

&#60;img width="2880" height="1620" width_o="2880" height_o="1620" data-src="https://freight.cargo.site/t/original/i/c3027ed5be2777c4a4eae50e127d65f6dbab1ba22305e053de966ae7662b0d9e/Kleinsma_SupercarsDigital_03.jpg" data-mid="215907003" border="0"  src="https://freight.cargo.site/w/1000/i/c3027ed5be2777c4a4eae50e127d65f6dbab1ba22305e053de966ae7662b0d9e/Kleinsma_SupercarsDigital_03.jpg" /&#62;
&#60;img width="2880" height="1620" width_o="2880" height_o="1620" data-src="https://freight.cargo.site/t/original/i/d870cf3a496b2e57ac2690f251dff4e9eba92fa7a62b2be0d068852f081aa190/Kleinsma_SupercarsDigital_04.jpg" data-mid="215907004" border="0"  src="https://freight.cargo.site/w/1000/i/d870cf3a496b2e57ac2690f251dff4e9eba92fa7a62b2be0d068852f081aa190/Kleinsma_SupercarsDigital_04.jpg" /&#62;

&#60;img width="1440" height="1620" width_o="1440" height_o="1620" data-src="https://freight.cargo.site/t/original/i/8e69fc6038a5fe206773bcb8331501a4c558895c2dea2dee0c20c2937aa44943/Kleinsma_SupercarsDigital_05A.jpg" data-mid="217181882" border="0"  src="https://freight.cargo.site/w/1000/i/8e69fc6038a5fe206773bcb8331501a4c558895c2dea2dee0c20c2937aa44943/Kleinsma_SupercarsDigital_05A.jpg" /&#62;
&#60;img width="1440" height="1620" width_o="1440" height_o="1620" data-src="https://freight.cargo.site/t/original/i/02b0fbc19a4b09088b1e4cfea689be6c8fc627c0aa30c86ee6d449abbe64b286/Kleinsma_SupercarsDigital_05B.jpg" data-mid="217181888" border="0"  src="https://freight.cargo.site/w/1000/i/02b0fbc19a4b09088b1e4cfea689be6c8fc627c0aa30c86ee6d449abbe64b286/Kleinsma_SupercarsDigital_05B.jpg" /&#62;

&#60;img width="2880" height="1620" width_o="2880" height_o="1620" data-src="https://freight.cargo.site/t/original/i/f314e5cce2ac88ab98b568bf61e4b06bf6ffad395fbfb11cccaaba1b7637fdfd/Kleinsma_SupercarsDigital_06.jpg" data-mid="216073694" border="0"  src="https://freight.cargo.site/w/1000/i/f314e5cce2ac88ab98b568bf61e4b06bf6ffad395fbfb11cccaaba1b7637fdfd/Kleinsma_SupercarsDigital_06.jpg" /&#62;
&#60;img width="2880" height="1620" width_o="2880" height_o="1620" data-src="https://freight.cargo.site/t/original/i/65a9cae30d0262c889b41e5c2f0a530805477e2201ea1828c2b97da2e3b00d4b/Kleinsma_SupercarsDigital_07.jpg" data-mid="215907007" border="0"  src="https://freight.cargo.site/w/1000/i/65a9cae30d0262c889b41e5c2f0a530805477e2201ea1828c2b97da2e3b00d4b/Kleinsma_SupercarsDigital_07.jpg" /&#62;

&#60;img width="1440" height="1620" width_o="1440" height_o="1620" data-src="https://freight.cargo.site/t/original/i/45f818a0360872a01f495f68201da17be533e417e92dbe8545b91d619af5b369/Kleinsma_SupercarsDigital_08A.jpg" data-mid="217181893" border="0"  src="https://freight.cargo.site/w/1000/i/45f818a0360872a01f495f68201da17be533e417e92dbe8545b91d619af5b369/Kleinsma_SupercarsDigital_08A.jpg" /&#62;
&#60;img width="1440" height="1620" width_o="1440" height_o="1620" data-src="https://freight.cargo.site/t/original/i/3bc61dde0c756f1a64816069333b1022b416356c750b922887ac0469af37c0bc/Kleinsma_SupercarsDigital_08B.jpg" data-mid="217181898" border="0"  src="https://freight.cargo.site/w/1000/i/3bc61dde0c756f1a64816069333b1022b416356c750b922887ac0469af37c0bc/Kleinsma_SupercarsDigital_08B.jpg" /&#62;

&#60;img width="2880" height="1620" width_o="2880" height_o="1620" data-src="https://freight.cargo.site/t/original/i/0364ee0fe467c8e0d98661cd9c683eb5631e5f5feea2fc09fdb7e004d4c253c7/Kleinsma_SupercarsDigital_09.jpg" data-mid="215907009" border="0"  src="https://freight.cargo.site/w/1000/i/0364ee0fe467c8e0d98661cd9c683eb5631e5f5feea2fc09fdb7e004d4c253c7/Kleinsma_SupercarsDigital_09.jpg" /&#62;
&#60;img width="2880" height="1620" width_o="2880" height_o="1620" data-src="https://freight.cargo.site/t/original/i/92a41512d2ba5107302d98be893b35c2c3bdd2cf09225055c99a869fac7cc490/Kleinsma_SupercarsDigital_10.jpg" data-mid="215907010" border="0"  src="https://freight.cargo.site/w/1000/i/92a41512d2ba5107302d98be893b35c2c3bdd2cf09225055c99a869fac7cc490/Kleinsma_SupercarsDigital_10.jpg" /&#62;
&#60;img width="2880" height="1620" width_o="2880" height_o="1620" data-src="https://freight.cargo.site/t/original/i/2bd35b04f914b5e236d6a1a4ce32264fb67a364f17496b2a7f521fba70a2719c/Kleinsma_SupercarsDigital_11.jpg" data-mid="215907011" border="0"  src="https://freight.cargo.site/w/1000/i/2bd35b04f914b5e236d6a1a4ce32264fb67a364f17496b2a7f521fba70a2719c/Kleinsma_SupercarsDigital_11.jpg" /&#62;
&#60;img width="2880" height="1620" width_o="2880" height_o="1620" data-src="https://freight.cargo.site/t/original/i/fbd2bd5b89d51f9f1c10bb2f9dca62e5743d64d74fa340d029f3ca737e3c9a59/Kleinsma_SupercarsDigital_12.jpg" data-mid="215907012" border="0"  src="https://freight.cargo.site/w/1000/i/fbd2bd5b89d51f9f1c10bb2f9dca62e5743d64d74fa340d029f3ca737e3c9a59/Kleinsma_SupercarsDigital_12.jpg" /&#62;
&#60;img width="2880" height="1620" width_o="2880" height_o="1620" data-src="https://freight.cargo.site/t/original/i/6c57e003f835cea7999080668f0eb8f76464f07d7ccc9dbbb0be6193837f19ed/Kleinsma_SupercarsDigital_13.jpg" data-mid="215907013" border="0"  src="https://freight.cargo.site/w/1000/i/6c57e003f835cea7999080668f0eb8f76464f07d7ccc9dbbb0be6193837f19ed/Kleinsma_SupercarsDigital_13.jpg" /&#62;

Designed and developed in collaboration with Supercars Australia and Tribal/DDB Group Australia.


</description>
		
	</item>
		
		
	<item>
		<title>Macca's Boot Pursuit - McDonald's</title>
				
		<link>https://kleinsma.cargo.site/Macca-s-Boot-Pursuit-McDonald-s</link>

		<pubDate>Thu, 22 Aug 2024 06:22:25 +0000</pubDate>

		<dc:creator>kleinsma</dc:creator>

		<guid isPermaLink="true">https://kleinsma.cargo.site/Macca-s-Boot-Pursuit-McDonald-s</guid>

		<description>

Macca’s Boot PursuitMcDonald’s

 
&#60;img width="2880" height="1620" width_o="2880" height_o="1620" data-src="https://freight.cargo.site/t/original/i/3a468abab56701f09676c3aaccdac4e702db704cf3b1bc02a822a3f8a60b3a50/Kleinsma_McDNuggies_01.jpg" data-mid="217067369" border="0"  src="https://freight.cargo.site/w/1000/i/3a468abab56701f09676c3aaccdac4e702db704cf3b1bc02a822a3f8a60b3a50/Kleinsma_McDNuggies_01.jpg" /&#62;
Macca's celebrated the iconic boot-shaped Chicken McNugget as the ultimate sauce dipper by introducing a special promotion to keep Aussies cosy. 


For a limited time, McDonald's Chicken McNugget packaging included a unique QR code. Scanning it took customers to the Macca’s Boot Pursuit campaign page, where they could find instructions on how to win and learn more about the iconic boot-shaped Chicken McNugget.
From there, the mission was simple: find the legendary boot-shaped nugget and scan it for a shot at winning a pair of Chicken McNuggets-styled Uggs, named "Nuggies". Powered by advanced AI, the scanner could detect all the different shapes of crispy golden nuggets, with only the boot-shaped nugget being the ticket to winning those toasty warm prizes.



&#60;img width="1440" height="1620" width_o="1440" height_o="1620" data-src="https://freight.cargo.site/t/original/i/c69c5ba655ba3e48d8245505334d2f0720f3dc527e6710f9663ef8227d42ff6a/Kleinsma_McDNuggies_02B.jpg" data-mid="216830310" border="0"  src="https://freight.cargo.site/w/1000/i/c69c5ba655ba3e48d8245505334d2f0720f3dc527e6710f9663ef8227d42ff6a/Kleinsma_McDNuggies_02B.jpg" /&#62;



&#60;img width="1440" height="1620" width_o="1440" height_o="1620" data-src="https://freight.cargo.site/t/original/i/e3ab97d3b9b34bdf47d4ad8780d75eb624ea39c7e4c85ee7ed87ff30cdc0e793/Kleinsma_McDNuggies_03B.jpg" data-mid="216830313" border="0"  src="https://freight.cargo.site/w/1000/i/e3ab97d3b9b34bdf47d4ad8780d75eb624ea39c7e4c85ee7ed87ff30cdc0e793/Kleinsma_McDNuggies_03B.jpg" /&#62;
&#60;img width="2880" height="1620" width_o="2880" height_o="1620" data-src="https://freight.cargo.site/t/original/i/8236f09a45689cd647da5e7f334cda0ad3e692fb9564611800226138d340ccaa/Kleinsma_McDNuggies_04.jpg" data-mid="216830314" border="0"  src="https://freight.cargo.site/w/1000/i/8236f09a45689cd647da5e7f334cda0ad3e692fb9564611800226138d340ccaa/Kleinsma_McDNuggies_04.jpg" /&#62;
&#60;img width="2880" height="1620" width_o="2880" height_o="1620" data-src="https://freight.cargo.site/t/original/i/afa61de827e4a2f6e18fb3e4b139faf4a0cb9b35a9468893f037e97d6761ca85/Kleinsma_McDNuggies_05.jpg" data-mid="216830315" border="0"  src="https://freight.cargo.site/w/1000/i/afa61de827e4a2f6e18fb3e4b139faf4a0cb9b35a9468893f037e97d6761ca85/Kleinsma_McDNuggies_05.jpg" /&#62;&#60;img width="2880" height="1620" width_o="2880" height_o="1620" data-src="https://freight.cargo.site/t/original/i/2edc004a0e6e8199143da0cd34a69f4207a6f920724578efd98f4bf1eeb6198f/Kleinsma_McDNuggies_06.jpg" data-mid="216830316" border="0"  src="https://freight.cargo.site/w/1000/i/2edc004a0e6e8199143da0cd34a69f4207a6f920724578efd98f4bf1eeb6198f/Kleinsma_McDNuggies_06.jpg" /&#62;
&#60;img width="2880" height="1620" width_o="2880" height_o="1620" data-src="https://freight.cargo.site/t/original/i/a5afb0ac684dab384d7bca348bad1ae7853552f3e1bc4dae89bc55a7fc8a4e2a/Kleinsma_McDNuggies_07.jpg" data-mid="216830317" border="0"  src="https://freight.cargo.site/w/1000/i/a5afb0ac684dab384d7bca348bad1ae7853552f3e1bc4dae89bc55a7fc8a4e2a/Kleinsma_McDNuggies_07.jpg" /&#62;
&#60;img width="2880" height="1620" width_o="2880" height_o="1620" data-src="https://freight.cargo.site/t/original/i/2ef80b6a6e72a7d49582b2a364e47ccbe698a2f0e4ebc644ef1a2d7be2fde7ea/Kleinsma_McDNuggies_08.jpg" data-mid="216830318" border="0"  src="https://freight.cargo.site/w/1000/i/2ef80b6a6e72a7d49582b2a364e47ccbe698a2f0e4ebc644ef1a2d7be2fde7ea/Kleinsma_McDNuggies_08.jpg" /&#62;


Designed and developed in collaboration with McDonald’s and Tribal/DDB Group Australia.


</description>
		
	</item>
		
		
	<item>
		<title>Building capability for Victorian startups - LaunchVic</title>
				
		<link>https://kleinsma.cargo.site/Building-capability-for-Victorian-startups-LaunchVic</link>

		<pubDate>Wed, 21 Dec 2022 07:28:03 +0000</pubDate>

		<dc:creator>kleinsma</dc:creator>

		<guid isPermaLink="true">https://kleinsma.cargo.site/Building-capability-for-Victorian-startups-LaunchVic</guid>

		<description>

Website redesignLaunchVic

 &#60;img width="2881" height="1621" width_o="2881" height_o="1621" data-src="https://freight.cargo.site/t/original/i/76d10c3fac6070bc0a2b3cbe51aada56f2f14b801ffb7c66910691106266614c/Kleinsma_LaunchVic_01.jpg" data-mid="162463766" border="0"  src="https://freight.cargo.site/w/1000/i/76d10c3fac6070bc0a2b3cbe51aada56f2f14b801ffb7c66910691106266614c/Kleinsma_LaunchVic_01.jpg" /&#62;
LaunchVic builds the capability and confidence of all Victorians to create, scale, and invest in startups.


This swift redesign of a seriously outdated website and CMS gives LaunchVic the freedom to create engaging content without overly complex systems or components. Nothing fancy. Keep it simple. Keep it nice.




&#60;img width="2881" height="8641" width_o="2881" height_o="8641" data-src="https://freight.cargo.site/t/original/i/0ce580794c87e729e4424d3140d9fec5354870dfd7c0b45992993422b0b8314a/Kleinsma_LaunchVic_02.jpg" data-mid="162463767" border="0"  src="https://freight.cargo.site/w/1000/i/0ce580794c87e729e4424d3140d9fec5354870dfd7c0b45992993422b0b8314a/Kleinsma_LaunchVic_02.jpg" /&#62;
&#60;img width="2881" height="1621" width_o="2881" height_o="1621" data-src="https://freight.cargo.site/t/original/i/23be071d892590d7ee505849ae492ff82f2b3e2780a5341794d4299ff39ef967/Kleinsma_LaunchVic_03.jpg" data-mid="162463768" border="0"  src="https://freight.cargo.site/w/1000/i/23be071d892590d7ee505849ae492ff82f2b3e2780a5341794d4299ff39ef967/Kleinsma_LaunchVic_03.jpg" /&#62;
&#60;img width="2881" height="1621" width_o="2881" height_o="1621" data-src="https://freight.cargo.site/t/original/i/886353c43386aa2c62bd78186cd4480cc5b5c282d099cdd3ae2e4f933deaa8de/Kleinsma_LaunchVic_04.jpg" data-mid="162463769" border="0"  src="https://freight.cargo.site/w/1000/i/886353c43386aa2c62bd78186cd4480cc5b5c282d099cdd3ae2e4f933deaa8de/Kleinsma_LaunchVic_04.jpg" /&#62;
&#60;img width="2881" height="1621" width_o="2881" height_o="1621" data-src="https://freight.cargo.site/t/original/i/27577a3e70ebb7783282231d36e573ef80de67c3015ae9f5800f4e1b3e4e3353/Kleinsma_LaunchVic_05.jpg" data-mid="162463770" border="0"  src="https://freight.cargo.site/w/1000/i/27577a3e70ebb7783282231d36e573ef80de67c3015ae9f5800f4e1b3e4e3353/Kleinsma_LaunchVic_05.jpg" /&#62;
&#60;img width="2881" height="1621" width_o="2881" height_o="1621" data-src="https://freight.cargo.site/t/original/i/4ffb25a8f8da278ba70d0392a41d0bf2961118ad7efe6bcd968f28d69cb0161a/Kleinsma_LaunchVic_06.jpg" data-mid="162463771" border="0"  src="https://freight.cargo.site/w/1000/i/4ffb25a8f8da278ba70d0392a41d0bf2961118ad7efe6bcd968f28d69cb0161a/Kleinsma_LaunchVic_06.jpg" /&#62;

</description>
		
	</item>
		
		
	<item>
		<title>Safer homes and simpler compliance — Detector Inspector</title>
				
		<link>https://kleinsma.cargo.site/Safer-homes-and-simpler-compliance-Detector-Inspector</link>

		<pubDate>Mon, 08 Feb 2021 02:43:47 +0000</pubDate>

		<dc:creator>kleinsma</dc:creator>

		<guid isPermaLink="true">https://kleinsma.cargo.site/Safer-homes-and-simpler-compliance-Detector-Inspector</guid>

		<description>

Realigning brand and online presence
Detector Inspector



&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/a4099dc3151158e3b83f5855a7ab467ec77b0faffeedd00d7b3593e7d4a40156/Kleinsma_DI_0.jpg" data-mid="98142874" border="0" data-no-zoom src="https://freight.cargo.site/w/1000/i/a4099dc3151158e3b83f5855a7ab467ec77b0faffeedd00d7b3593e7d4a40156/Kleinsma_DI_0.jpg" /&#62;


Detector Inspector is one of Australia’s original testing and maintenance suppliers for smoke alarms, gas appliances, essential services, and more. Their property compliance management systems have been revolutionising the real estate industry for over 15 years.




During those 15 years of innovation and constant change to their original services, the old brand language and online presence had become outdated and fragmented. The original brief for this project was to have a look at the user experience and visual direction of their main point of the contact; the website. However, during this exciting process, the brief was extended to also have a look at the outdated corporate identity and how this could translate into other touch points, both customer and business facing. All by applying a highly efficient and collaborative process to minimise cost and time.







&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/d02c59601072b53db101fe187f3fd87d2a3bdcc1181eac71bc37340fd78b38e7/Kleinsma_DI_1.jpg" data-mid="98142875" border="0"  src="https://freight.cargo.site/w/1000/i/d02c59601072b53db101fe187f3fd87d2a3bdcc1181eac71bc37340fd78b38e7/Kleinsma_DI_1.jpg" /&#62;
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/13d6a83bc71f768baf52d9e8b2741eb1cca1bc325fb82921e6631fe76aae74cf/Kleinsma_DI_2.jpg" data-mid="98142876" border="0"  src="https://freight.cargo.site/w/1000/i/13d6a83bc71f768baf52d9e8b2741eb1cca1bc325fb82921e6631fe76aae74cf/Kleinsma_DI_2.jpg" /&#62;

As part of this first launch of the new brand, we introduced a new brand mark, visual language for print, a new technician vehicle fleet and apparel, and updated design for their online presence to increase communication and upgraded sense of trust for businesses and tenants.


&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/c2adf729c3a6d3eb71594e2e4687d8f9615ab041065e75244b824cb13516ebd3/Kleinsma_DI_3.jpg" data-mid="98142877" border="0"  src="https://freight.cargo.site/w/1000/i/c2adf729c3a6d3eb71594e2e4687d8f9615ab041065e75244b824cb13516ebd3/Kleinsma_DI_3.jpg" /&#62;
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/f0417520cdfda5cc60d8fd83f0ed5c1e8a330fe0f201e1dda790489800505459/Kleinsma_DI_5.jpg" data-mid="98142879" border="0"  src="https://freight.cargo.site/w/1000/i/f0417520cdfda5cc60d8fd83f0ed5c1e8a330fe0f201e1dda790489800505459/Kleinsma_DI_5.jpg" /&#62;
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/f628dfade5b51d741002bcc646fe7bfb0220623f5ef621b369fa4737a596740b/Kleinsma_DI_4.jpg" data-mid="98142878" border="0"  src="https://freight.cargo.site/w/1000/i/f628dfade5b51d741002bcc646fe7bfb0220623f5ef621b369fa4737a596740b/Kleinsma_DI_4.jpg" /&#62;
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/16116cf4c54b2d8124481c501993e68f1430d7c8a7c424ade416e3f203b2ceb4/Kleinsma_DI_6.jpg" data-mid="98142880" border="0"  src="https://freight.cargo.site/w/1000/i/16116cf4c54b2d8124481c501993e68f1430d7c8a7c424ade416e3f203b2ceb4/Kleinsma_DI_6.jpg" /&#62;
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/fcb467e13427214cc3816ae523502f9d371fc7958afbc63024a52451473c16ec/Kleinsma_DI_7.jpg" data-mid="98142881" border="0"  src="https://freight.cargo.site/w/1000/i/fcb467e13427214cc3816ae523502f9d371fc7958afbc63024a52451473c16ec/Kleinsma_DI_7.jpg" /&#62;
</description>
		
	</item>
		
		
	<item>
		<title>Your guide to art — Artdrunk</title>
				
		<link>https://kleinsma.cargo.site/Your-guide-to-art-Artdrunk</link>

		<pubDate>Wed, 04 May 2022 06:43:16 +0000</pubDate>

		<dc:creator>kleinsma</dc:creator>

		<guid isPermaLink="true">https://kleinsma.cargo.site/Your-guide-to-art-Artdrunk</guid>

		<description>

Brand identity and digital presenceArtdrunk


&#60;img width="2881" height="1621" width_o="2881" height_o="1621" data-src="https://freight.cargo.site/t/original/i/a9afbb04f99fe15d098aa4603627b42bd2108e36d2bb93f61f5971ee87ece821/Kleinsma_Artdrunk_01.jpg" data-mid="141610433" border="0"  src="https://freight.cargo.site/w/1000/i/a9afbb04f99fe15d098aa4603627b42bd2108e36d2bb93f61f5971ee87ece821/Kleinsma_Artdrunk_01.jpg" /&#62;


Artdrunk&#38;nbsp;believes art is a vessel for sharing stories that can make the world a more empathetic place.


Artdrunk is an online platform that serves up city-based art guides and a brand that’s a little bit ‘tipsy’. Artdrunk is all about making art accessible and providing curated content that’s easy to read and enjoy. 

Created in collaboration with the very fine folk at MASS


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&#60;img width="2881" height="1620" width_o="2881" height_o="1620" data-src="https://freight.cargo.site/t/original/i/2fb6ce765a80912e17c96a888b9723ea4e27a705f9b2695785465662638bfcb7/Kleinsma_Artdrunk_07.jpg" data-mid="141610444" border="0"  src="https://freight.cargo.site/w/1000/i/2fb6ce765a80912e17c96a888b9723ea4e27a705f9b2695785465662638bfcb7/Kleinsma_Artdrunk_07.jpg" /&#62;
&#60;img width="2881" height="3516" width_o="2881" height_o="3516" data-src="https://freight.cargo.site/t/original/i/0cb80da15b339fe08709688a3fd3057f65dea6a3eab0420939883a10ec751f70/Kleinsma_Artdrunk_08.jpg" data-mid="141610445" border="0"  src="https://freight.cargo.site/w/1000/i/0cb80da15b339fe08709688a3fd3057f65dea6a3eab0420939883a10ec751f70/Kleinsma_Artdrunk_08.jpg" /&#62;
&#60;img width="2881" height="1620" width_o="2881" height_o="1620" data-src="https://freight.cargo.site/t/original/i/6b666a0785b5aeca08da689da96fbda6d95853ca5f8bb075f6880a1695448957/Kleinsma_Artdrunk_09.jpg" data-mid="141610446" border="0"  src="https://freight.cargo.site/w/1000/i/6b666a0785b5aeca08da689da96fbda6d95853ca5f8bb075f6880a1695448957/Kleinsma_Artdrunk_09.jpg" /&#62;


</description>
		
	</item>
		
		
	<item>
		<title>Smarter home insurance — Honey Insurance</title>
				
		<link>https://kleinsma.cargo.site/Smarter-home-insurance-Honey-Insurance</link>

		<pubDate>Fri, 25 Jun 2021 07:45:09 +0000</pubDate>

		<dc:creator>kleinsma</dc:creator>

		<guid isPermaLink="true">https://kleinsma.cargo.site/Smarter-home-insurance-Honey-Insurance</guid>

		<description>

Brand identity and online presenceHoney Insurance



&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/fd9622973ae7b3cd11de8dd4dcb818a9303e14507cffc2a3ebe8c386d1ac6112/Kleinsma_Honey_0.jpg" data-mid="112587343" border="0"  src="https://freight.cargo.site/w/1000/i/fd9622973ae7b3cd11de8dd4dcb818a9303e14507cffc2a3ebe8c386d1ac6112/Kleinsma_Honey_0.jpg" /&#62;


Purchasing insurance is complicated and time consuming. Heavy jargon and difficult questions create little confidence for Australians wanting to estimate how much to insure their home for. Homeowners and renters alike often don’t see true value in owning a policy and don’t see benefit until it's too late.




Honey is Australia’s first smart home insurance dedicated to preventing avoidable accidents and provides customers with smart technology to help protect their homes, while rewarding them for being proactive. 
Honey deserved a visual language that lives and breathes their mission: safer, easier, and smarter insurance for everyone. 






&#60;img width="2880" height="1620" width_o="2880" height_o="1620" data-src="https://freight.cargo.site/t/original/i/889a8fc7e3b6591da8b43224d6c0ab9f25dd337cf5418d7bd5090b6a957f46af/Kleinsma_Honey_01.jpg" data-mid="205535678" border="0"  src="https://freight.cargo.site/w/1000/i/889a8fc7e3b6591da8b43224d6c0ab9f25dd337cf5418d7bd5090b6a957f46af/Kleinsma_Honey_01.jpg" /&#62;
&#60;img width="2880" height="1620" width_o="2880" height_o="1620" data-src="https://freight.cargo.site/t/original/i/8844baa82f3d3c2828ceaee2e02e578fa4da37d7655edab4c37fa569187804bf/Kleinsma_Honey_02.jpg" data-mid="205535681" border="0"  src="https://freight.cargo.site/w/1000/i/8844baa82f3d3c2828ceaee2e02e578fa4da37d7655edab4c37fa569187804bf/Kleinsma_Honey_02.jpg" /&#62;



Honey’s visual language is based on delight and playfulness to assist a fun experience: from packaging and print to critical digital touch points. Honey uses conversational and personalised language and a unique tone of voice to engage users and satisfy customer transparency. To aid understanding and confidence, all design elements are thoughtfully used to add that critical delight and friendliness. 

&#60;img width="2880" height="1620" width_o="2880" height_o="1620" data-src="https://freight.cargo.site/t/original/i/27910aedd2dad3caf2ec88dec8ab3b09fa494e12969ce79f2d048e524bee708e/Kleinsma_Honey_03.jpg" data-mid="205535683" border="0"  src="https://freight.cargo.site/w/1000/i/27910aedd2dad3caf2ec88dec8ab3b09fa494e12969ce79f2d048e524bee708e/Kleinsma_Honey_03.jpg" /&#62;
&#60;img width="2880" height="1620" width_o="2880" height_o="1620" data-src="https://freight.cargo.site/t/original/i/7e51c59dd1b47d7413680100df8b94f5cce2684ca94650e289ebad61ab6a3686/Kleinsma_Honey_04.jpg" data-mid="205535686" border="0"  src="https://freight.cargo.site/w/1000/i/7e51c59dd1b47d7413680100df8b94f5cce2684ca94650e289ebad61ab6a3686/Kleinsma_Honey_04.jpg" /&#62;
&#60;img width="2880" height="1620" width_o="2880" height_o="1620" data-src="https://freight.cargo.site/t/original/i/12cb315ac48e4db0988f5b6018beb39289ff6b7981977ec8f7718f9f3b36656f/Kleinsma_Honey_05.jpg" data-mid="205535688" border="0"  src="https://freight.cargo.site/w/1000/i/12cb315ac48e4db0988f5b6018beb39289ff6b7981977ec8f7718f9f3b36656f/Kleinsma_Honey_05.jpg" /&#62;&#60;img width="2880" height="1620" width_o="2880" height_o="1620" data-src="https://freight.cargo.site/t/original/i/6eb15acfcc2406bd227cd70201779782ee25a69623b1077129a863431b7e22d2/Kleinsma_Honey_06.jpg" data-mid="205535690" border="0"  src="https://freight.cargo.site/w/1000/i/6eb15acfcc2406bd227cd70201779782ee25a69623b1077129a863431b7e22d2/Kleinsma_Honey_06.jpg" /&#62;
&#60;img width="2880" height="1620" width_o="2880" height_o="1620" data-src="https://freight.cargo.site/t/original/i/ff04fd34e749cb614989c47a529a089c171904b48a2f675a5cef7eb568cd4e49/Kleinsma_Honey_07.jpg" data-mid="205535694" border="0"  src="https://freight.cargo.site/w/1000/i/ff04fd34e749cb614989c47a529a089c171904b48a2f675a5cef7eb568cd4e49/Kleinsma_Honey_07.jpg" /&#62;
&#60;img width="2880" height="1620" width_o="2880" height_o="1620" data-src="https://freight.cargo.site/t/original/i/c3c3fa8fb6b2a2af3f3237dfc96992553135824ac313711888835b46c7f5907b/Kleinsma_Honey_08.jpg" data-mid="205535695" border="0"  src="https://freight.cargo.site/w/1000/i/c3c3fa8fb6b2a2af3f3237dfc96992553135824ac313711888835b46c7f5907b/Kleinsma_Honey_08.jpg" /&#62;
&#60;img width="2880" height="1620" width_o="2880" height_o="1620" data-src="https://freight.cargo.site/t/original/i/c387e1147348518e2dd8adedeeec2bf2dd7077ffac251dfb3c8ff6c5baa1ebb1/Kleinsma_Honey_09.jpg" data-mid="205535696" border="0"  src="https://freight.cargo.site/w/1000/i/c387e1147348518e2dd8adedeeec2bf2dd7077ffac251dfb3c8ff6c5baa1ebb1/Kleinsma_Honey_09.jpg" /&#62;&#60;img width="2880" height="1620" width_o="2880" height_o="1620" data-src="https://freight.cargo.site/t/original/i/4fc8561debf9fc5b3692bbc922f953788ec9a52a842ad3e655f2a207f3fbe4f5/Kleinsma_Honey_10.jpg" data-mid="205535698" border="0"  src="https://freight.cargo.site/w/1000/i/4fc8561debf9fc5b3692bbc922f953788ec9a52a842ad3e655f2a207f3fbe4f5/Kleinsma_Honey_10.jpg" /&#62;

The design impact of reimagining insurance has enabled Honey to be one of the fastest-growing companies in Australia. Their high level of customer satisfaction is evident in the achievement of a higher than industry norm ratings.This project has been recognised as a Good Design Awards winner.
&#38;nbsp;&#60;img width="552" height="231" width_o="552" height_o="231" data-src="https://freight.cargo.site/t/original/i/e8c9fbad1c37abace60d186cfac2b51e0a29c1335b3ed4baab5f1160b2b61263/Good-Design-Award_Winner_RGB_BLK_Logo.png" data-mid="205536172" border="0" data-scale="21" data-no-zoom src="https://freight.cargo.site/w/552/i/e8c9fbad1c37abace60d186cfac2b51e0a29c1335b3ed4baab5f1160b2b61263/Good-Design-Award_Winner_RGB_BLK_Logo.png" /&#62;

</description>
		
	</item>
		
		
	<item>
		<title>Holland Business Festival</title>
				
		<link>https://kleinsma.cargo.site/Holland-Business-Festival</link>

		<pubDate>Thu, 11 Aug 2022 05:03:49 +0000</pubDate>

		<dc:creator>kleinsma</dc:creator>

		<guid isPermaLink="true">https://kleinsma.cargo.site/Holland-Business-Festival</guid>

		<description>

Brand identity / rapid conceptHolland Business Festival


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&#60;img width="2881" height="2160" width_o="2881" height_o="2160" data-src="https://freight.cargo.site/t/original/i/b756613ca3b9b2cc7064035311f1bc1208db76247388316cc2671c7f788c47f5/Kleinsma_HollandBusiness_04.jpg" data-mid="150218068" border="0"  src="https://freight.cargo.site/w/1000/i/b756613ca3b9b2cc7064035311f1bc1208db76247388316cc2671c7f788c47f5/Kleinsma_HollandBusiness_04.jpg" /&#62;&#60;img width="2881" height="1620" width_o="2881" height_o="1620" data-src="https://freight.cargo.site/t/original/i/7136eaa0ff86f2517f5a95df829685418260877746525a186895b34744e282f3/Kleinsma_HollandBusiness_05.jpg" data-mid="150218069" border="0"  src="https://freight.cargo.site/w/1000/i/7136eaa0ff86f2517f5a95df829685418260877746525a186895b34744e282f3/Kleinsma_HollandBusiness_05.jpg" /&#62;
&#60;img width="2881" height="1920" width_o="2881" height_o="1920" data-src="https://freight.cargo.site/t/original/i/84f2500a6159e0a5fdd3d7e3f40883fa3ece22363ed9ea1715bd66bab6912b95/Kleinsma_HollandBusiness_06.jpg" data-mid="150218070" border="0"  src="https://freight.cargo.site/w/1000/i/84f2500a6159e0a5fdd3d7e3f40883fa3ece22363ed9ea1715bd66bab6912b95/Kleinsma_HollandBusiness_06.jpg" /&#62;

&#60;img width="2881" height="1620" width_o="2881" height_o="1620" data-src="https://freight.cargo.site/t/original/i/fbe400c88140e9f7cbdadb6c94372aad31634e48000c4a1ecfa6344ea84783c9/Kleinsma_HollandBusiness_07.jpg" data-mid="150221177" border="0"  src="https://freight.cargo.site/w/1000/i/fbe400c88140e9f7cbdadb6c94372aad31634e48000c4a1ecfa6344ea84783c9/Kleinsma_HollandBusiness_07.jpg" /&#62;


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