Maarten Kleinsma
Dutch, multidisciplinary, and experienced hands-on creative director and designer based in Melbourne since 2010. Creator of rapid ideas and detailed visual executions, with a rare ability to cross-over between traditional and digital media.

Being trained an old fashioned generalist, I have experience in traditional advertising, film and motion, print, outdoor, identity and branding, strategy, and well crafted digital products and experiences. I am an experienced team leader whilst also always on the tools.

Experience

Creative Director
Digitas, Melbourne
2025 — Present

Creative Direction & Design
Freelance, Melbourne
2024 — 2025

Digital Creative Director
DDB Group Australia, MEL/SYD
2023 — 2024

Creative Direction & Design
Freelance, Melbourne
2019 — 2023

Webby Awards Judge
The Webby Awards
2016 — Present

Creative Director
Carter Digital
2016 — 2019

Art Direction & Design
Fjord / Accenture, Melbourne
2015 — 2016

Industry Mentor
Tractor, Melbourne
2013 — 2016

Art Direction & Design
Reactive, Melbourne
2011 — 2015

Art Direction & Design
Trout, Melbourne
2010 — 2011

Art Direction & Design
Freelance, Melbourne
2010 — 2011

Art Direction & Design
Skipintro, Amsterdam
2003 — 2010

Awards and recognition

Cannes Lions
Art Directors Club Netherlands
SAN Accent Netherlands
Effie Netherlands
SJP Netherlands
Spin Awards
W3 Awards
The Webby Awards
Awwwards
The FWA
Victoria Premier’s Design Awards
Good Design Awards


Clients

Volkswagen, McDonald’s, Supercars Australia, Rijksmuseum Amsterdam, General Electrics, West Australian Symphony Orchestra, Wilderness Society, Nissan, Coles, Victorian Opera, Museums Victoria, Black Dog Institute, Indigenous Business Australia, Yarra Valley Water, CPA Australia, Village Cinemas, RACV, NAB, ANZ Bank, Australian Super, Honey Insurance, and many other extraordinary people.