Brains in Business

De Brauw Blackstone Westbroek

How can we attract the very few ‘high potentials’ amongst law graduates, whilst transforming the highly respected but old fashioned reputation of a leading Dutch law firm?

De Brauw Blackstone Westbroek is a renowned Dutch law firm with a solid global reach. Their expert approach to business and law is matched by their attention and dedication to recruitment and growth.

To break the mold and do things a little differently, we focused on the important 9but often overlooked) balance between knowledge and personality. In the world of law, the brain is not to be underestimated, but ultimately, it’s who you are as a person that will make the difference in any professional or personal situation.

 Web

Brain shaped exhibition stand

Result

This campaign included a vast number of print and digital work, film, high-end (almost fashion) photography, and an oversized exhibition brand booth in the shape of - you guessed it - a brain.

The unorthodox language and visual direction turned heads and was highgly effective in the competitive world of law graduate recruitment. We lifted a highly respected (but slightly old fashioned) law firm to a more progessive and modern level.