For the Love of God

Rijksmuseum Amsterdam

Capturing a digital ‘universe of opinions’ sparked by Damien Hirst’s infamous For the Love of God exhibition at the Rijksmuseum Amsterdam.

In anticipation of local (and international) discussion around the controversial exhibition of Hirst’s diamond coated human skull in the renowned museum for world-class Dutch Masterpieces, we created a green-screen photo booth outside the exhibition space to capture people’s demographics, basic opinions through touch-screen, and video messages.

This content was chroma-keyed automatically and published online the next day. Visitors of the site were able to watch the recorded ‘talking heads’ floating around the skull, and filter content by age, gender, basic emotions, and other social parameters to see how the general public responded.

This all in a time before social media channels.

Result

We captured the hundreds of opinions in an age before Facebook, Instagram, and Twitter were widely used. It provided the people with an opportunity to extend their visit with something they could interact and play with. 

Awards & Recognition

Cannes Lions 
Art Directors Club of the Netherlands
Spinawards (Award for Creative Interactive Communication)
The Webby Awards
The Favorite Website Awards (FWA)