Heinz Online (pitch)

Heinz Australia

Creating an online platform to allow for corporate transparency and more frequent customer engagement.

Most people don’t engage with consumer brands like Heinz beyond consumption of their products. How can we improve the reputation of Heinz as a market leader, and invite people to engage frequently on a more personal level?

Introducing a new digital platform that tells the Heinz story better, offers a more transparent view on the company and its mission towards sustainability, and most of all — ensure more frequent visitation via helpful recipes, product information, and more editorial content around the origin of products and their ingredients.

Note: these concepts were part of a pitch