Next-Gen fan experience

Supercars Australia

The all-new Supercars Australia digital platform revolutionises how fans engage with the pinnacle of Australian motorsports. This transformation brings fans closer to the action than ever, offering real-time insights and immersive features that make every race an unforgettable experience.

The new website caters to everyone, from first-time visitors eager to engage with the championships to devoted enthusiasts seeking in-depth information about their favourite teams and drivers. The sophisticated ticketing platform allows fans and corporates to reserve exclusive experiences at all Australian circuits during race weekends.

The Supercars app puts fans in the passenger's seat with state-of-the-art features like Live Timing and Shotgun. Exclusive in-car cameras provide a race-eye view of the cockpit, offering unfiltered audio and visual access to the action. Fans can hear the roar of the engines, the screech of the tires, and the intensity of the battles. On-board telemetry and real-time insights give viewers an unparalleled experience in Australian sports entertainment.

Unleash the driver in you with Supercars+, the next generation of the Supercars membership platform. It offers exclusive benefits and access to Supercars racing, whether from the comfort of your home or at the track.

This revamped platform is supported by an extensive design system across the website, app, and Supercars membership identity.

Designed and developed in collaboration with Supercars Australia and Tribal/DDB Group Australia.