Brand identity

Loam Bio

The people at Loam Bio are a global team of scientists, farmers, and entrepreneurs united in a global vision: to remove carbon from the atmosphere and restore the world’s farmland.

Loam knows there is too much carbon in the atmosphere and not enough in the soil. They have developed a single solution for both problems, and it’s ingenious to say the least. In short: they use 4.5 billion years of microbial evolution to create long-term carbon storage. Through harnessing the power of microbes, Loam Bio can both address climate change and create value for agriculture. 

In collaboration with Sydney based innovation and design studio Theo+Theo, a few very rapid conceptual directions were explored to establish a contemporary identity. We eventually landed at a modest but effective visual direction that focuses on Loam’s core solution: that what lies right beneath the surface.