Brand identity and online presence
Honey Insurance
Purchasing insurance is complicated and time consuming. Heavy jargon and difficult questions create little confidence for Australians wanting to estimate how much to insure their home for. Homeowners and renters alike often don’t see true value in owning a policy and don’t see benefit until it's too late.
Honey is Australia’s first smart home insurance dedicated to preventing avoidable accidents and provides customers with smart technology to help protect their homes, while rewarding them for being proactive.
Honey deserved a visual language that lives and breathes their mission: safer, easier, and smarter insurance for everyone.
Honey’s visual language is based on delight and playfulness to assist a fun experience: from packaging and print to critical digital touch points. Honey uses conversational and personalised language and a unique tone of voice to engage users and satisfy customer transparency. To aid understanding and confidence, all design elements are thoughtfully used to add that critical delight and friendliness.
The design impact of reimagining insurance has enabled Honey to be one of the fastest-growing companies in Australia. Their high level of customer satisfaction is evident in the achievement of a higher than industry norm ratings.
This project has been recognised as a Good Design Awards winner.
